Tips For Video Production Company Websites

In this article we will share some tips for video production company websites. Whether you are hosting the videos yourself or serving lots of imagery on the website it can be quite resource intensive for the server. From experience, here are some tips to help make sure your website loads and functions as good as possible:
1. If you are a UK based business, make sure that the server your website is hosted on is based in the UK. This is so that the response time between the server and the person viewing your website is minimal rather than if it was hosted on a server thousands of miles away. If it isn’t and you have chosen performance over location, make sure that a CDN is implemented (see below).

2. If you are self hosting videos, make sure that the server has great download / upload speeds (200mb/s+) which will mean that your video won’t buffer for users visiting the website, especially if you receive quite a few visitors and so that images won’t take a long length of time to load. To ensure that there isn’t tremendous load on your hosting account, use a streaming service such as Vimeo to serve the videos from to the end user.

3. Make sure that the limits on your hosting account (if you are on a shared server) have been relaxed as you will need higher amounts of memory as well as more CPU resources to serve the content swiftly to your visitors. It would be preferable to have a small VPS rather than a shared hosting account to make sure that any limitations in place aren’t affecting your website loading – this ultimately depends on how many visitors are going to your website.

4. Make sure that you have enough bandwidth on the hosting account – if you are serving imagery and videos from the hosting account it will use up a lot of bandwidth (say one video is 100mb and is being viewed 100 times in a week, that is a considerable amount of bandwidth) – a CDN could help with this as it would be serving the content from a different server than your own.

5. Implement a caching plugin such as WP Rocket. WP Rocket will cache your whole website and preload it so that the website will be sped up massively on all devices for the end user. The caching plugin can also integrate your CDN easily as well as link preload (so that if anyone is hovering over a button, the browser will quickly preload the page so that it is served as quickly to the end user as possible).

6. Using a CDN is vital – make sure that you use a content delivery network which will take a huge load off of your hosting. A content delivery network (CDN) are geographically distributed servers which work together to provide fast delivery of internet content. This will decrease the bandwidth usage on the hosting account (as the images and videos are being served via your CDN not your hosting account) as well as speed up the load times as they are being cached around the world – it also helps if you have international visitors to the website as the CDN will load the content from servers nearest to the user. A recommended provider which we use is BunnyCDN.

We hope these tips help you with your video production company website and as always, if you have any questions or queries, please do not hesitate to ask.

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